Natalie Bailey is a Brand Manager, Music Publicist, and the Founder/CEO of Lady Savage Management & PR based in Nashville, TN
With over a decade of combined professional experience in the music and public relations industry, she helps her clients by gaining them exposure on a national scale and laying the groundwork for them to position their brand for a legacy of success.
Hi. My name is Natalie Bailey. I’m a Brand Manager + Music Publicist based in Nashville, TN. In 2015, while I was working two day jobs and Booking/Managing an indie rock and roll band full-time, I was told, “You’re a classy lady who takes no $h*t… you’re a savage… a Lady Savage.”
I can trace my roles as a Brand Manager and Music Publicist back to when I was managing my own music projects and touring as an independent recording artist. That was when my first introduction to the business side of the music industry happened.
In 2006, when I was a teenager on the Mississippi Gulf Coast, I started my journey as a professional Singer-Songwriter. I was booking all of my own tours, straight up cold calling & emailing industry leaders and artists for meetings and co-writes, searching for graphic designers, connecting with wardrobe stylists & hair/makeup artists, dealing with merchandise designs and ordering, figuring out how/where to release music, navigating the world of Copyright and Performing Rights Organizations, the list goes on!
During my time as a full-time artist, I was honored to perform on some renowned stages and at many songwriter festivals, including The Bluebird Cafe in Nashville, Tennessee, and the 30A Songwriters Festival in Rosemary Beach, Florida. I was also fortunate enough to open for and perform alongside some songwriters I greatly admired including Mat Kearney, Jennifer Knapp, and Shawn Colvin. In 2011, my song “To California” was a finalist in the International Songwriting Competition and I had several songs licensed to the Discovery Network, MTV, Showtime, and BRAVO. During this time, I believe I truly found my passion for management and public relations.
In 2013, I made the move to Nashville and began working with local acts on their branding, tour booking, and press campaigns. At the same time, I was also working during the day at SESAC, one of the three largest Performing Rights Organizations in the US, where I gained a wealth of knowledge when it comes to copyright, licensing, and songwriter/publisher royalties. I knew I wanted to make the move into full-time Music PR and Management so I later landed an internship with a Nashville-based branding company and was quickly added to the staff as a Brand Manager; I was honored to work with some amazing clients who worked with artists and brands such as Reba McEntire, Brooks & Dunn, Alan Jackson, Dolly Parton, RCA Studio A, HGTV, TEDx, Intuitive Entertainment, The Today Show, and LIONSGATE, to name a few. In the Fall of 2019, I launched my boutique brand management and public relations firm, Lady Savage Management & PR.
Since the start of Lady Savage Management & PR, I have secured PR placements for clients with media outlets such as CMT, American Songwriter Magazine, NPR, MusicRow Magazine, Lightning100 FM, FORBES, and New Noise Magazine, amongst many others. I’ve also had the privilege of spearheading the Branding and Artist Development campaigns of several emerging independent acts, which led to securing them opportunities with Grammy Award Winning Producers, SXSW Official Showcases, and gaining editorial playlist support from Apple Music, TIDAL, Pandora, and YouTube Music.